Spanish interior and furniture design has some very unique components if we compare to other regions, and more specifically South Korea. Sensibility towards the environment, new technologies, sense of humor and optimism. Also affordability with a high quality craftsmanship is part of it. Those are the core values we aim to communicate in this exhibition-seminar.
The basic idea for the exhibition is to show each of the furniture pieces in a specific context rather than organizing an exhibition of isolated pieces.
All furniture belongs to a place and makes full sense when it interacts with people and places. Therefore, we designed seven cardboard rooms recreating different everyday-life sceneries: a living room, a cafe, a store… where the exhibited furniture, the only real element, is placed.
This sustainable approach that uses the cardboard as a main element allows the flexibility required for the exhibition. Light but resistent, easy to assemble and most importantly can be recycled after the exhibition finishes.
